2019 Axiom Business Book Awards
Business Technology category
Harnessing Data and AI to Reinvent Customer Engagement
Sure to be a classic, Data Driven is a practical road map to the modern marketing landscape and a toolkit for success in the face of changes already underway and still to come.
A tectonic shift in the practice of marketing is underway. Digital technology, social media, and e-commerce have radically changed the way consumers access information, order products, and shop for services. Using the latest technologies we have more data about consumers and their needs, wants, and affinities than ever before.
“There has never been a more bewildering―or exciting―time to be a brand, and Chavez, O’Hara, and Vaidya are the smartest guides we’ve got. Whether you’re a hard-headed marketer or just a curious soul, Data Driven shows you what makes modern data-driven brands succeed.”
– Martin Kihn, VP Research, Gartner, Inc., and author of House of Lies
“If you work in a business that depends on digital interaction with consumers, much of what you thought you knew has been upended in the last 10 years. This book is one of the fastest ways to quickly learn what you need to know to succeed, with real-world examples and frameworks you can use to effectively engage your audiences.”
– Alysia Borsia, CMO and Chief Data Officer, Meredith Corporation
Purchase the indispensable guide to data-powered marketing from the team behind the data management platform that helps fuel Salesforce!